Who i am
From developing products for small teams who have nothing more than a concept and no idea where to start, to designing for established, international brands such as Reebok and lululemon athletica, I have developed an interdisciplinary practice specializing in soft products and innovative design projects. I hold a Bachelor's Degree in Industrial Design from Emily Carr University and my work has been exhibited at SXSW in Austin, at TEI at the MIT Media Lab, and at SIGGRAPH in LA and featured on websites such as VOGUE, HYPEBEAST and HIGHSNOBIETY.
Ok, but who am I really?
I am a designer, dreamer and thinker. I am conceptual, curious and goal-oriented by nature. I am a passionate doer, creator, and maker. I believe in design that triggers our senses and stirs our emotions.
I bring imagination, innovation and execution to projects and collaborations. My goal is to bring joy to others through inspiration, beauty and delight. I believe in it’s ok to fail, (I do it quite often). I strive to create what has never existed before. My favourite question is “what if?”
I believe that the impossible happens when we examine situations and problems from a place of inquiry and wonder. I hope to bring bold optimism and playfulness to the world through my design and my actions.
what i do
I am a multidisciplinary designer practicing innovation in every medium, pushing the limits of what is possible.
I CREATE SOFT PRODUCTS
that are intelligently tailored to the user's needs. I achieve success and innovation when I play in the space where fashion, function and technicality intersect.
I CREATE INTERACTIVE EXPERIENCES
that are engaging and magical. Some combine creativity and my artistic vision with cutting edge technology and R&D, while others use traditional materials and provocative questions to engage communities and leave people touched, moved and inspired.
I CREATE ARTIFACTS
that bring joy, excitement and inquiry to people's lives.
From initial design ideation, conceptualization, trend/innovation research and creative direction to full technical drawings, prototyping, testing and implementation, I have the skills and experience to create commercially successful products that blend innovation, function and beauty. I move with agility between the realms of color, print, graphics and the demands of technical product. I particularly love to create soft product solutions for athletes and bodies in motion, and have developed an extensive portfolio of accessories across technical and lifestyle product for both men and women. I have a high level of technical expertise, extensive knowledge of materials, trims, technologies and offshore sourcing and production.