Design

Design

JWF Backpack: more photos!

photo by Dana Ramler Design

Last month, I shared some photos of my latest work for Reebok. The JWF Backpack was designed to hook with sneakers from the Reebok Classics range. This classic, iconic silhouette with universal features is able to adapt to the very different personalities of selected footwear by changing up fabrics, details and trims.

This is the Sophisticated Tech version, designed to pair with the Reebok Ventilator Adapt ST. The neoprene style interlock with a hexagon texture references the Heaxalite cushion technology that these kicks are famous for. The reflective heat transfer branding is a reference to the discreet reflective upper that keeps you visible at night. Coated zippers and shrink-wrapped pullers amplify the sleek bonded details from the sneaker. 

photo by Dana Ramler Design

Other features include:

  • internal webbing loops with a carabiner for usable storage
  • ballistic nylon base fabric for durability
  • side pockets for accessible storage you can access on the go
  • hidden phone pocket on the back panel
  • shoe bag included for separated stashing of gear that stinks 

A full portfolio page complete with the other three backpacks is in the works, so make sure to check back again soon.

photo by Dana Ramler Design

Design

New Designs for Reebok Classics

I am excited to finally share some of the work I have been doing for Reebok! The JWF Backpack was designed to hook to specific footwear from the Reebok Classics range. The challenge was to create the iconic lifestyle backpack that could use variations in color, trim, fabrications and details to link to a key selection of seasonal footwear.

Photography: Dana Ramler Design

The project began with five versions, each of which has its own distinct personality. A full portfolio page will be coming soon, but for now I wanted to share some images of my favorite: the JW Luxe. This bag, along with the others in this pack, can be found online in many countries, including Canada.

Photography: Dana Ramler Design

Photography: Dana Ramler Design

Photography: Dana Ramler Design

Check back again soon for more photos!