Here are some of the incredible brands I have had the pleasure of working with:
About
Who i am
From developing products for small teams who have nothing more than a concept and no idea where to start, to designing global ranges for established, international brands such as Reebok and lululemon athletica, I have developed an interdisciplinary practice specializing in soft products and innovative design projects. My work has been exhibited at SXSW in Austin, at the MIT Media Lab, and at SIGGRAPH in LA and featured on websites such as VOGUE, HYPEBEAST and HIGHSNOBIETY.
Ok, but who am I really?
PERSON
I am a designer, dreamer and thinker. I am conceptual, curious and goal-oriented by nature. I am a passionate doer, creator, and maker. I believe in design that triggers our senses and stirs our emotions.
PURPOSE
I bring imagination, innovation and execution to projects and collaborations. My goal is to bring joy to others through inspiration, beauty and delight. I believe that it’s ok to fail, (I do it quite often). I strive to create what has never existed before. My favourite question is “what if?”
OPPORTUNITY
I believe that the impossible happens when we examine situations and problems from a place of inquiry and wonder. I hope to bring bold optimism and playfulness to the world through my design and my actions.
what i do
I am a multidisciplinary designer practicing innovation in every medium, pushing the limits of what is possible.
I CREATE SOFT PRODUCTS
that are intelligently tailored to the user's needs. I achieve success and innovation when I play in the space where fashion, function and technicality intersect.
I CREATE INTERACTIVE EXPERIENCES
that are engaging and magical. Some combine creativity and my artistic vision with cutting edge technology and R&D, while others use traditional materials and provocative questions to engage communities and leave people touched, moved and inspired.
I CREATE ARTIFACTS
that bring joy, excitement and inquiry to people's lives.
SPECIALTIES:
From initial design ideation, conceptualization, trend/innovation research and creative direction to full technical drawings, prototyping, testing and implementation, I have the skills and experience to create commercially successful products that blend innovation, function and beauty. I move with agility between the realms of color, print, graphics and the demands of technical product. I particularly love to create soft product solutions for athletes and bodies in motion, and have developed an extensive portfolio of accessories across technical and lifestyle product for both men and women. I have a high level of technical expertise, extensive knowledge of materials, trims, technologies and offshore sourcing and production.
BUT DON't just take my word for it, here is what collaborators and clients have said:
“I hired Dana and during the 4 years we worked together, I’ve always been impressed by her design skills as well as her ability to develop extremely efficient storytelling. During her time at Reebok, she improved the quality of the product she worked on in order to deliver cutting-edge styles with highly functional attributes to our customers. On top of her role as Accessories Designer, she has been our lead designer on collaborations with Cottweiler and Garbstore, finding always the right balance between both brand’s needs. I warmly recommend Dana to anyone who’s looking for a smart, collaborative and highly skilled designer.”
“I had the opportunity to collaborate with Dana on a design project and, in the process, gained an understanding of her qualities as a design professional. Although Dana is an accomplished and talented soft product designer with a flair for accessories and bag design, her ability to collaborate on technically challenging projects is admirable. Dana’s superior thinking ability is, in my opinion, her strongest point. It is this lateral thinking ability – her ability to think beyond just the obvious solution – that caught my attention. Dana is a true embodiment of the notion that design has evolved into a creative critical thinking process – a process that breeds ‘real value innovation.’ So far, in my time as a design engineer, Dana is the most exciting, enthusiastic and thoughtful designer I have worked with. Dana has a likeable and down-to-earth personality which makes working with her very easy – a trait that I believe is a great asset to any team.”
“During her tenure with our company, Dana was responsible for the creation of our first-ever female-orientated bag capsule. Dana effectively built a five-piece bag collection that excited not only design leads and coworkers, but the entire board of executives. Dana was also our first full-time remote employee and shined in her communication practices, consistent check-ins, and ability to keep caught up and lead internal conversations and projects. I would highly recommend Dana as a remote employee in her future. Dana was always willing to kindly support her design partners, managers, and cross departmental coworkers. Her ability to source, develop, and design various accessories is a skillset unique to her own. Because of this, she was a much-needed asset to our team and office.”
“I worked with Dana on an interactive conceptual art piece called Nest for submission into SIGGRAPH 2011. Dana was an amazing, creative drive behind the project. She is able to collaborate with a team, taking and sharing ideas every step of the way, from inception to construction. In fact, she was the glue that held the group together, making sure to include each team member and their contributions, so nobody felt left out. She is always positive and often had out-of-the-box solutions to problems we encountered. I would definitely recommend Dana for any position, especially those that allow her to explore creatively.”
Interested in working together? Want to know more?
Let’s talk.
