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Featured Work:

lululemon bag designs

Not only was Summer 2013 beautiful and full of adventure, it also marked the release of my last bag designs for lululemon athletica.

On the left is the Wayfaring Bag, perfect for summer adventuring. Whether you're hitting up outdoor yoga classes or concerts, it's sure to keep your gear safe and your hands free. 

see more here > 

On the right is a versatile Summer Tote, perfect for yoga or beach gear. It's lightweight and has space for everything you need - in the studio or on the beach. 

see more here > 



Interactive window display for Nuit Blanche Toronto

This interactive media installation was created for lululemon athletica. Screens, cameras and lights transformed store windows into engaging experiences after hours, creating surprise and delight. Distorted outlines of viewers appeared on screens, both in the store window before them, and also at another location. Participants connected anonymously at either location through the outlines of themselves and of each other. 

see more here >

I have just started a new job as Accessories Designer for Reebok

at their Creation Center in Barcelona, Spain! I won't be taking on any new creative collaborations as I settle into my new gig, but if you have ideas I still suggest that you reach out so we can set something up for when I'm back in action.

Here's what collaborators have said:

Dana's superior thinking ability is, in my opinion, her strongest point. It is this lateral thinking ability – her ability to think beyond just the obvious solution – that caught my attention. 

Vincent Ashikordi, Product Designer and Design Engineer