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Photo by Dana Ramler Design

Featured Work:

Reebok classics JWF backpack

My first season of work for Reebok is now on the market, and I am very excited to share with you the JWF project. 

This backpack was designed to hook to specific footwear from the Reebok Classics range. The challenge was to create the iconic lifestyle silhouette with universal features that could use variations in fabrication, color, details and trims to link to a key selection of seasonal footwear.

The project began with five versions, each of which has its own distinct personality. On the left is the Sophisticated Tech version, and on the right is the JW Luxe.

A full portfolio page will be coming soon, but for now you can find more information here > 



Interactive window display for Nuit Blanche Toronto

This interactive media installation was created for lululemon athletica. Screens, cameras and lights transformed store windows into engaging experiences after hours, creating surprise and delight. Distorted outlines of viewers appeared on screens, both in the store window before them, and also at another location. Participants connected anonymously at either location through the outlines of themselves and of each other. 

see more here >

JWF Backpack: more photos!

I AM CURRENTLY WORKING as  AN Accessories Designer for Reebok

at their Creation Center in Barcelona, Spain. I won't be taking on any new creative collaborations as I settle into my new gig, but if you have ideas I still suggest that you reach out so we can set something up for when I'm back in action.

Here's what collaborators have said:

Dana's superior thinking ability is, in my opinion, her strongest point. It is this lateral thinking ability – her ability to think beyond just the obvious solution – that caught my attention. 

Vincent Ashikordi, Product Designer and Design Engineer