JWF Backpack: the iconic bag

product design

2015 | MIXED MATERIALS

The JW Foster Backpack was designed with versatility in mind. The challenge was to create the iconic lifestyle backpack that could hook to specific footwear from the Reebok Classics range by changing up fabrics, color and print, trim and details. Though the design never changes, each backpack transforms and takes on the distinct personality of each sneaker through the use of key variations. You could call it a bag with multiple personalities.

KEY FEATURES:

Sturdy fabrics for timeless durability
Roomy main compartment and ample pockets for storing all of your daily gear
Padded, adjustable shoulder straps for maximum comfort
Side pockets for accessible storage you can access on the run
Hidden cell phone pocket on back panel
Internal padded laptop sleeve with interior pockets for all-in organization
Additional shoe bag for separate storage of footwear
Handy handle for hanging up your pack at home

*all photos are my own, unless otherwise stated

My challenge was to translate the essence of each sneaker into a unique bag

The JW Luxe

Designed to hook to the FVS Low Lux Workout Clean, this pack is about natural tones and fabrics and clean designs

Sophisticated Tech

Designed to hook to the Reebok Ventilator Adapt ST, this pack is about neoprene, sleek technical details and reflective hits

JWF Outdoor

Designed to hook with the Phase II, this outdoorsy pack is for the urban trekker, with details and fabrics from the world of hiking gear

JWF Confetti

Designed to hook with the Ventilator CC for women, this pack is about bold color and print, details, and evoking the spirit of the Ventilator's history