REEBOK X GARBSTORE: COMMUTER PACK
Design execution
S/S 2017 | CORDURA®, SUEDE, leather, INSTAPUMP SYSTEM
The Commuter Pack: a capsule we developed with the famed streetwear brand to address how the clothing you wear can affect the journey you have. The InstaPump technology was the inspiration and anchor for this entire product capsule and re-incarnates the Pump’s original usage. The Pump Commuter Jacket is the first piece of apparel to feature Reebok’s signature technology as a fully integrated element of its design. Intended (though not exclusively) for travelling, the jacket’s removable bladder can be inflated for neck or lumbar support, and can be stored away in its own neoprene case when not in use.
I worked on the backpack for this project. We tweaked one of our iconic styles that uses our InstaPump technology to create the perfect compliment to this collection. The InstaPump cushioning was used in the shoulder straps for a customizable comfort-focused ergonomic fit. It also features Cordura® nylon for durability, subtle reflective hits, and luxurious suede and leather that hook back to the shoe. The Pump Backpack also boasts ample storage space with a drawcord top closure, internal slip pocket with padded back, and sealed seams.
“Garbstore’s Ian Paley has teamed up with Reebok on several of the most boundary-pushing collaborations in recent memory. While much of the footwear world focuses its attention on innovations of the future, Paley has tended to look at re-interpreting the technology, functionality and vintage materials of the past, with a focus on revealing the unseen components of some of Reebok’s most iconic classics.”
SIMILAR PROJECTS:
COTTWEILER COLLAB
REEBOK
ELITE TRAINING
REEBOK
SPARTAN HYBRID
REEBOK