REEBOK WOMEN: fall/winter 2019

PRODUCT DESIGN

2019 | BAG COLLECTION + Cap

*BACKPACK DESIGNED IN COLLABORATION WITH MANEL GARCIA

Designed for the athletic female consumer who values function, versatility and style, for this collection I focused on bags with customizable volumes, sporty features and durable, wipe-clean fabrics that would look as good on the street as in the gym. Emphasis was placed on creating a diverse offering, as previous seasons for this collection saw occasional cannibalism between silhouettes that were too similar in volume and/or features. The collection included a backpack with a unique strap system for on-the-go compression, a convertible waist bag, an oversized tote with multiple carry options, a packable wipe-clean bag and an easy to wear lightweight cap.

Photography: Britney Kwasney
Models: Claire Ouchi and Rachel Rivera
Styling: Dana Ramler in collaboration with WKNDRS
Location: SPACE

Enhanced Backpack:

• a unique strap system that allows uses to expand opening for easy access while also easily compressing volume once ready to wear

• breathable air mesh back panel for total ventilation

• side stash pockets for small items

• secure front pocket for stowing valuables

• hidden bonus pockets on front and back panels for easy-access items such as water bottle or training gloves

4-in-1 imagiro bag *(UPDATE TO previous season’s bag DESIGNED BY LAURA CORTINA)

• versatility is key: wear it crossbody, as a backpack, over the shoulder or as a waist bag

• shape expands or collapses, depending on how much you’re carrying

• wipe-clean fabric makes it a cinch to maintain

LIGHTWEIGHT CAP:

• lightweight, wicking fabric with satin finish for function + style

• recycled polyester mesh sweatband

• unstructured crown for versatility

• adjustable back closure

OVERSIZED TOTE BAG:

• carry it by the shoulder straps or use the shorter grab handles - your choice!

• large shape accommodates all your daily essentials

• outer loops create extra storage opportunities for a yoga mat or jacket

• internal wet compartment for sweaty gear

PACKABLE WIPE-CLEAN SHOPPER:

• perfect for storing sweaty gear post-workout

• folds up into itself for easy carry

• stash it in your gym bag in case you need a backup, or carry it on it’s own as the perfect street-friendly option

SIMILAR PROJECTS: