Designing a super technical product is often much easier than the task of communicating all the technicality within the product. Some features or concepts can only be truly appreciated with sound or when shown on the body in context. We have shorter attention spans than ever; there is only so much text, only so many photographs someone will be willing to scroll through. Important information is bound to be missed.
On that note, I would like to share with you a video I made for the Spartan Hybrid backpack/vest that I designed for Reebok last year.
There was so much research and thought that went into this project - and so many details that were specific for the exact scenario for which it was to be used - that I just wasn't content with images and text alone to tell the story. My hope is that this medium helps bring a richness to the product that I haven't been able to fully communicate until now.
Please enjoy my first real foray into videography, and let me know what you think!
To see more about the research and process that went into creating this product, please visit my portfolio page.