Hypebeast recently shared a behind the scenes look at the Cottweiler for Reebok collaboration that debuted earlier this month at Pitti Uomo. The article provides a lot of great insight into the approach for this collaboration as well as the inspiration behind the FW17 capsule. Have a read and discover more from Cottweiler about the project concept, material usage and details.

Many of the shots include the accessories I worked on. You will see bags, caps and socks, all of which were designed with fabrics, executions and key details that tie back beautifully to the apparel and footwear. I am especially excited about the Memory Foam Holdall - a convertible backpack/duffle with a textural emboss that comes from the salt therapy inspiration for the entire project.

“The luggage is pretty important,” he says, picking up a backpack/holdall made from memory foam to show us. “This incorporates the entire collection – all of the fabrication, all of the detailing – it’s the concept piece for the accessories.”

— Ben Cottrell, as told to Jason Dike

For more information and images, visit Hypebeast.com

Design, Press

Press Coverage for Reebok x Cottweiler Project

Dana Ramler · January 18, 2017

It's been a week since the debut of our collaboration with Cottweiler at Pitti Uomo, and already the response has been overwhelming and positive. The project has been featured on Hypebeast, Highsnobiety, Dazed Digital and WMagazine.

Convertible Duffle, Transparent Cap, and Waist Bag

“The capsule collection, which will debut for Fall/Winter 2017, presented itself in the perfect balance between design and function. Technical fabrics were used through out the collection, which was mostly kept tonal, with a distinct techy edge to it. Truly giving the viewer the impression of looking at the future of sportswear, the collection which consists of both apparel and footwear, will for sure find its fans upon its release later this year. Stay tuned.”

— High Snobiety

VOGUE also posted an article, which you can read here.

“We had already been handed toweling bags with our press releases—the vibe was clearly therapeutic—and it was a theme transmitted through the clean, futuristic pieces on show.”

— Vogue