Latest Work: REEBOK WOMENS TRAINING

My latest work for Reebok is now in stores: the Spring/Summer 2019 Women’s Foundation collection. Designed for the price-conscious, athletic female consumer, the challenge for this collection was to balance cost and features without compromising on style.

The previous Foundation Collection was due for an overhaul, and my expertise was needed to determine the right silhouette assortment within the global competitive landscape at this price point. I was also tasked with finding the right ingredient mix to create an aesthetic that reflected the fresh direction of Reebok apparel.

THE COLLECTION INCLUDES:

• Ventilated backpack with padded shoulder straps

• Lightweight, ventilated cylinder duffel

• Oversized, ventilated classic duffel with 2 handle/strap options

• Lightweight, ventilated crossbody tote with adjustable strap

Check out the full portfolio page here for a closer look at my process and inspiration.

Coming Soon: Reebok Women's S/S 19 Foundation Collection

Some of the latest products I designed for Reebok have just hit the market: a collection of bags and accessories from the Women’s Foundation collection.

This consumer is price conscious but doesn’t want to compromise on function or style. We used a lightweight crinkle poly fabric, combined with large mesh panels for ventilation and a bold graphic to create the right balance. The collection includes a cylinder bag, duffel, backpack and tote, along with a water bottle and baseball cap.

I’ll be adding a full project page to my portfolio, but in the meantime you can take a look at these products online.