Some of the latest products I designed for Reebok hit the market earlier this season, and I finally have a sneak peek from my latest photoshoot to share.
The collection includes a unique transformable backpack, an oversized tote, an update to the iconic Imagiro Bag, a lightweight cap, and a zero-waste packable bag that’s made from a wipe-clean material. The price point for this assortment was challenging, so the emphasis was placed on key features that provided value to the user without adding make/cost, stylish function, and versatility.
I’ll be adding a full project page to my portfolio, but in the meantime you can take a look at these products online.
Some more new product I worked on has hit stores. This latest collection features a convertible duffel bag and lightweight technical cap, designed to hook with the Training Supply collection from Reebok Apparel.
I’ll be putting together a full portfolio page soon, but in the meantime you can check out the products online.
Some of the latest products I designed for Reebok have just hit the market: a collection of bags and accessories from the Women’s Foundation collection.
This consumer is price conscious but doesn’t want to compromise on function or style. We used a lightweight crinkle poly fabric, combined with large mesh panels for ventilation and a bold graphic to create the right balance. The collection includes a cylinder bag, duffel, backpack and tote, along with a water bottle and baseball cap.
I’ll be adding a full project page to my portfolio, but in the meantime you can take a look at these products online.
The second collection for the collaboration I have been a part of with futuristic menswear label Cottweiler is now in stores. The project, which debuted in July at Fashion Week in London, includes a small collection of accessories including hydration and headwear pieces. Inspired by Marathon Des Sables, a desert marathon regarded as being the toughest footrace in the world, the collection provides apparel, footwear and accessories aimed to address the harsh conditions of the Sahara
For my part, I worked on:
a lightweight cap with a protective, detachable neck cover
a hydration waist belt
and a lightweight hydration vest/backpack hybrid
The Sahara Vest Backpack is particularly interesting, as it is based off the Spartan Hybrid backpack/vest I designed for Reebok in 2016. Designed with extreme racing conditions in mind, it served as a good base to work from. Where the Spartan Hybrid was designed to be indestructible, the Sahara Vest Backpack needed to be lightweight and have UPF protection. We updated the Cordura fabric to a lightweight nylon and altered pockets and details where appropriate, while still maintaining the close-fitting, ergonomic and unique properties of the Spartan Hybrid.
The Sahara Cap includes a removable neck flap and mouth guard to protect from sun and sand, and is fabricated in lightweight UPF fabric.
I have been working hard over the past few months to update my site with some of my recent work, and I wanted to take the opportunity to share a few of the highlights.
My self-initiated project to design and make one bag per month is still in full swing. It takes some time to photograph and document everything, so there are bags I haven't had the chance to share yet. That said, I'm really excited about the latest uploads:
Check out my project page to find out more about each bag and see the process behind how each was created.
As a personal design challenge, I created a conceptual set of bags for Y-3, focusing on a Spring/Summer season. I examined the brand's heritage and ethos and created a small collection from a very exploratory, hands-on approach.
My goal was to showcase my hands-on way of working, where physical prototyping happens concurrently with sketching, each informing the other. A folded piece of paper inspires a sketch, a sketch inspires a sewn test, and a sewn test leads to a final mockup, which is then scrutinized and improved. This is my favorite way of working, and I find it produces the most creative results.
The result is a collection of three bags that explore different sizes, shapes and purposes in the context of the Spring/Summer season: an iconic backpack whose details and patterning influenced the overall collection, an expandable duffel bag, and a transformable utility vest/bag hybrid.
Please visit the project page for a look at the complete journey.
Coming soon: A hybrid between a vest and backpack, designed for Reebok FW 16.
Designed with the needs of the most elite obstacle course athletes in mind such as those running the Spartan Ultra Beast. To equip these inspiring athletes for the 26+ miles, 60 obstacles, and 12-14 hours of race time, this pack features:
strategically paneled two-way stretch cordura fabric and Black Cam cordura for the abrasion resistance
2 liter hydrapak bladder, magnetic drinking tube and R/L outlets for a customized hydration experience
plenty of easy-access stash pockets for storing food/fuel or gear
waterproof bonded pocket for race-ready electronics
soft, brushed fabrics next to skin for a chafe-free run experience
adjustable side-release with elasticity for easy breathing
The feature I am most proud of though is the easy refill system. Simply unclip at the sides and flip the bag front to pack for fast and easy access to hydration. Minimal construction and a streamlined user experience help to save time at water stations while giving tired hands a break from unnecessary actions and adjustments.
The project is a result of an intense research period, multiple prototypes, user testing and expert athlete feedback.
Make sure to check back soon for a full portfolio page and video of the Spartan Hybrid in action!
We are now well into Spring/Summer 17 and that means a new season of my designs for Reebok are hitting the market. I am most excited about the Elite Backpack and Convertible Duffle, both featured here.
Made with durable yet stylish Cordura fabric, these bags are designed for the athlete on the go. Large, breathable pockets for storage of sweaty gear, reflective details, brushed pockets for your phone, padded laptop pockets and water resistant zippers make sure you and your gear are taken care of all day long. From your commute to work to your workout (and everything in between), these bags have you covered!
Over the past couple of months, I have been sharing photos of the JWF Backpack, my latest project for Reebok. I'm excited to finally share the final set of photos with you from this season. This is the JWF Outdoor, designed to hook with the Reebok Classics Phase II.
The bag features durable ripstop fabric, reflective webbing, paracord zipper pulls and a bold graphic with mesh overlay. There are tons of pockets for ample storage and a padded lap top sleeve on the interior. Perfect for a little urban adventuring!
photo: Dana Ramler Design
photo: Dana Ramler Design
photo: Dana Ramler Design
photo: Dana Ramler Design
photo: Dana Ramler Design
Check out my portfolio page for a full run down of this project
This week I am excited to share yet another round of photos from the JWF Backpack project that I designed for Reebok. You might remember from my last post that this backpack was designed with versatility in mind. The concept was to create one iconic backpack that could link to specific sneakers from the Reebok Classics range by changing up fabrics, trims and details.
This is the JWF Confetti, designed to hook to the Reebok Ventilator CC for women. As the Ventilator celebrates its 25th birthday this year, we wanted to create a throwback feel to this bag and celebrate this sneaker's heritage.
photo by Dana Ramler Design
Features include roomy side pockets, a padded laptop sleeve, a hidden phone pocket and an additional shoe bag to stash an extra pair of kicks or gear that stinks.
photo by Dana Ramler Design
photo by Dana Ramler Design
photo by Dana Ramler Design
I will be releasing a full portfolio page for this project in the new year, but in the meantime you can find out more about this project here and here. Happy holidays!
Last month, I shared some photos of my latest work for Reebok. The JWF Backpack was designed to hook with sneakers from the Reebok Classics range. This classic, iconic silhouette with universal features is able to adapt to the very different personalities of selected footwear by changing up fabrics, details and trims.
This is the Sophisticated Tech version, designed to pair with the Reebok Ventilator Adapt ST. The neoprene style interlock with a hexagon texture references the Heaxalite cushion technology that these kicks are famous for. The reflective heat transfer branding is a reference to the discreet reflective upper that keeps you visible at night. Coated zippers and shrink-wrapped pullers amplify the sleek bonded details from the sneaker.
photo by Dana Ramler Design
Other features include:
internal webbing loops with a carabiner for usable storage
ballistic nylon base fabric for durability
side pockets for accessible storage you can access on the go
hidden phone pocket on the back panel
shoe bag included for separated stashing of gear that stinks
A full portfolio page complete with the other three backpacks is in the works, so make sure to check back again soon.
I am excited to finally share some of the work I have been doing for Reebok! The JWF Backpack was designed to hook to specific footwear from the Reebok Classics range. The challenge was to create the iconic lifestyle backpack that could use variations in color, trim, fabrications and details to link to a key selection of seasonal footwear.
Photography: Dana Ramler Design
The project began with five versions, each of which has its own distinct personality. A full portfolio page will be coming soon, but for now I wanted to share some images of my favorite: the JW Luxe. This bag, along with the others in this pack, can be found online in many countries, including Canada.
Back in July, I promised a Wanderlust recap, and I'm happy to say I have some pictures of my Wayfaring Bag design in action that weekend. It was especially exciting to be using it while I attended this event because Wanderlust Festivalwas the exact scenario I had in mind when I designed this bag.
I used mine the whole week I was in Whistler and, though I realize this may sound biased, I loved it. I was lugging around my yoga mat with my shoulder strap, so it was wonderful to be able to wear the bag around my waist to lighten the load. I loved the phone pocket - it's placement on the back panel of the bag meant I could feel the buzz and stay connected all weekend. It was the perfect size, and the interior pockets were perfect for stashing sunscreen, lip gloss, sunglasses and snacks. The best part? When I went through security at the Saturday night concert, the guard complimented my bag!
Here are some pics of my friend Jess rockin' the lilac bag.
Wanderlust ready. Just add shades and malas.
Wear it around your waist when you don't want anything heavy weighing you down.
I am fortunate enough to be attending Wanderlust Festival in Whistler this weekend as a volunteer. For those of you who don't know about it, Wanderlust is a festival celebrating yoga, music, art and much more. These four day summits take place all over North America, with more locations being added every year.
I can't wait to practice yoga with international teachers, dance with friends to awesome music, and be in Whistler during the heat of summer. I plan on posting a Wanderlust recap when I return, so stay tuned.
In the meantime, I thought I'd share this post I found from yogi/blogger/stylist Lexie of The Elle Tee. She did a post about her go-to Wanderlust outfit that features my festival bag design from this year. She has some really great things to say about it. You can see the whole post here.
“This festival bag from lululemon athletica sure makes me feel festive. With the many ways to wear it; from cross body to fanny pack, it’ll be my go-to accessory during Wanderlust.”
— Lexie, theelletee.com
I'm honoured this bag can be a part of Lexie's Wanderlust journey. Hopefully I see even more of these bags in the village at Wanderlust Whistler. Check back again soon for the recap.
