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New Designs for Reebok Classics

News

New Designs for Reebok Classics

Dana Ramler

I am excited to finally share some of the work I have been doing for Reebok! The JWF Backpack was designed to hook to specific footwear from the Reebok Classics range. The challenge was to create the iconic lifestyle backpack that could use variations in color, trim, fabrications and details to link to a key selection of seasonal footwear.

Photography: Dana Ramler Design

The project began with five versions, each of which has its own distinct personality. A full portfolio page will be coming soon, but for now I wanted to share some images of my favorite: the JW Luxe. This bag, along with the others in this pack, can be found online in many countries, including Canada.

Photography: Dana Ramler Design

Photography: Dana Ramler Design

Photography: Dana Ramler Design

Check back again soon for more photos!