This week I am excited to share yet another round of photos from the JWF Backpack project that I designed for Reebok. You might remember from my last post that this backpack was designed with versatility in mind. The concept was to create one iconic backpack that could link to specific sneakers from the Reebok Classics range by changing up fabrics, trims and details.
This is the JWF Confetti, designed to hook to the Reebok Ventilator CC for women. As the Ventilator celebrates its 25th birthday this year, we wanted to create a throwback feel to this bag and celebrate this sneaker's heritage.
photo by Dana Ramler Design
Features include roomy side pockets, a padded laptop sleeve, a hidden phone pocket and an additional shoe bag to stash an extra pair of kicks or gear that stinks.
photo by Dana Ramler Design
photo by Dana Ramler Design
photo by Dana Ramler Design
I will be releasing a full portfolio page for this project in the new year, but in the meantime you can find out more about this project here and here. Happy holidays!