Design, Press

Reebok x Cottweiler SS18 Accessories

This past weekend, the latest collaboration I was a part of debuted at London Fashion week. We teamed up for a second season with menswear label Cottweiler, this time to create a collection inspired by Marathon Des Sables, a desert marathon regarded as being the toughest footrace in the world.

The entire collection included apparel, footwear and accessories designed with this extreme environment in mind.

For my part, I worked on:

  • a lightweight cap with a protective, detachable neck cover
  • a hydration waist belt
  • and a lightweight hydration vest/backpack hybrid

If the Hydration Vest looks a little familiar, it's because it was based on the hydration solution for runners I designed for Reebok previously, the Spartan Hybrid. We were able to build upon the particular research, knowledge, and solutions created for the extreme obstacle course race environment and adapt fabrics and details to suit the demanding atmosphere of Des Sables. 

The runway show included both the Reebok collaboration and the Cottweiler SS18 collection, both of which were met with great reviews. 

Arguably the focal point of the show, though, was the latest in Cottweiler’s ongoing collaboration with Reebok, which first debuted at Pitti Uomo earlier this year. This joint effort took inspiration from sports after care, and so tied in with Reebok’s ideals of combining the mental, social and physical.
— Hypebeast.com
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More to come soon! In the meantime, check out Hypebeast and Highsnobiety for more photos and a behind-the-scenes look at the products.

Design

Coming Soon - Spartan Hybrid

Coming soon: A hybrid between a vest and backpack, designed for Reebok FW 16. 

Designed with the needs of the most elite obstacle course athletes in mind such as those running the Spartan Ultra Beast. To equip these inspiring athletes for the 26+ miles, 60 obstacles, and 12-14 hours of race time, this pack features:

  • strategically paneled two-way stretch cordura fabric and Black Cam cordura for the abrasion resistance
  • 2 liter hydrapak bladder, magnetic drinking tube and R/L outlets for a customized hydration experience
  • plenty of easy-access stash pockets for storing food/fuel or gear
  • waterproof bonded pocket for race-ready electronics
  • soft, brushed fabrics next to skin for a chafe-free run experience
  • adjustable side-release with elasticity for easy breathing

The feature I am most proud of though is the easy refill system. Simply unclip at the sides and flip the bag front to pack for fast and easy access to hydration. Minimal construction and a streamlined user experience help to save time at water stations while giving tired hands a break from unnecessary actions and adjustments.

The project is a result of an intense research period, multiple prototypes, user testing and expert athlete feedback. 

Make sure to check back soon for a full portfolio page and video of the Spartan Hybrid in action!

Design, Press

Reebok x Garbstore Pump Backpack

Another collaboration I was a part of was recently released: the Reebok x Garbstore Commuter Pack, a capsule we developed with the famed streetwear brand to address how the clothing you wear can affect the journey you have. 

The Insta Pump technology was the inspiration and anchor for this entire product capsule and re-incarnates the Pump’s original usage. The Pump Commuter Jacket is the first piece of apparel to feature Reebok’s signature technology as a fully integrated element of its design. Intended (though not exclusively) for travelling, the jacket’s removable bladder can be inflated for neck or lumbar support, and can be stored away in its own neoprene case when not in use.

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I am so excited to share the backpack I worked on for this project, where we tweaked one of our beloved iconic styles that uses our infamous Insta Pump technology to create the perfect compliment to this collection. We used the Insta Pump technology in the shoulder straps for a customizable comfort-focused ergonomic fit, as well as Cordura nylon for durability on your commute, subtle reflective hits, and luxurious suede and leather that hook back to the shoe. The Pump Backpack also boasts ample storage space with a drawcord top closure, internal slip pocket with padded back, and sealed seams.

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Check out what  Dropdate had to say about the project:

Garbstore’s Ian Paley has teamed up with Reebok on several of the most boundary-pushing collaborations in recent memory. While much of the footwear world focuses its attention on innovations of the future, Paley has tended to look at re-interpreting the technology, functionality and vintage materials of the past, with a focus on revealing the unseen components of some of Reebok’s most iconic classics.
— www.thedropdate.com

Head over to Garbstore to get your hands on some of these coveted pieces. 

Design

Coming soon: Reebok Spring/Summer 17 Bags

We are now well into Spring/Summer 17 and that means a new season of my designs for Reebok are hitting the market. I am most excited about the Elite Backpack and Convertible Duffle, both featured here.

Photo: Jules Castel

Made with durable yet stylish Cordura fabric, these bags are designed for the athlete on the go. Large, breathable pockets for storage of sweaty gear, reflective details, brushed pockets for your phone, padded laptop pockets and water resistant zippers make sure you and your gear are taken care of all day long. From your commute to work to your workout (and everything in between), these bags have you covered! 

Check back later this month for a complete portfolio page with many more photos from the very talented Jules Castel.

Design, Press

Hypebeast: Behind the Scenes of the Cottweiler x Reebok Collaboration

Hypebeast recently shared a behind the scenes look at the Cottweiler for Reebok collaboration that debuted earlier this month at Pitti Uomo.  The article provides a lot of great insight into the approach for this collaboration as well as the inspiration behind the FW17 capsule. Have a read and discover more from Cottweiler about the project concept, material usage and details.

Many of the shots include the accessories I worked on. You will see bags, caps and socks, all of which were designed with fabrics, executions and key details that tie back beautifully to the apparel and footwear. I am especially excited about the Memory Foam Holdall - a convertible backpack/duffle with a textural emboss that comes from the salt therapy inspiration for the entire project.

Image: Hypebeast

Image: Hypebeast

The luggage is pretty important,” he says, picking up a backpack/holdall made from memory foam to show us. “This incorporates the entire collection – all of the fabrication, all of the detailing – it’s the concept piece for the accessories.
— Ben Cottrell, as told to Jason Dike

For more information and images, visit Hypebeast.com

Design, Press

Press Coverage for Reebok x Cottweiler Project

It's been a week since the debut of our collaboration with Cottweiler at Pitti Uomo, and already the response has been overwhelming and positive. The project has been featured on Hypebeast, Highsnobiety, Dazed Digital and WMagazine

The capsule collection, which will debut for Fall/Winter 2017, presented itself in the perfect balance between design and function. Technical fabrics were used through out the collection, which was mostly kept tonal, with a distinct techy edge to it. Truly giving the viewer the impression of looking at the future of sportswear, the collection which consists of both apparel and footwear, will for sure find its fans upon its release later this year. Stay tuned.
— High Snobiety

VOGUE also posted an article, which you can read here.

Image: Vogue

Image: Vogue

We had already been handed toweling bags with our press releases—the vibe was clearly therapeutic—and it was a theme transmitted through the clean, futuristic pieces on show.
— Vogue
Image: Vogue

Image: Vogue

There will be more information about the project and images coming soon. Stay tuned!

Running Accessories for Reebok

This week I am excited to share some of the accessories I have designed for the Reebok ONE Series Running collection. 

This season, I took a purist approach to designing each piece, focusing on essential details that add function and value and avoiding anything superfluous. I used bonded constructions wherever possible to minimize stitching and a focus was placed on reflectivity, flexibility and visibility.

We used lightweight ripstop and meshes to provide a barely-there experience while on the move, and used soft, brushed elastics wherever items come in contact with the body for maximum comfort.

The pack includes:

  • lightweight drawstring bag that packs into a belt 
  • bonded media armband with reflective graphics and an adjustable brushed elastic closure
  • lightweight visor with 360° reflectivity 
  • lightweight mesh waist belt with an expandable pocket, reflective details and an adjustable, brushed elastic closure
  • a handheld hydration solution with an expandable mesh pocket to store some cash, cards and a key
  • non-slip reflective headbands

Find them online and get ahead of those New Years Resolutions!

 

 

Design, Press

Cottweiler for Reebok at Pitti Uomo

Following the announcement that Cottweiler for Reebok is the Designer Project of Pitti Uomo 91, and I am thrilled to share that I have been working in collaboration with the London-based menswear label on the accessories for this collection.  The FW17 will preview at the globally renowned fashion show next month in Florence.

I will be able to share more details after the show in January, but in the meantime, please see the below press release from Pitti Uomo:

Global fitness leader Reebok releases details on the brand’s first apparel, footwear and accessories partnership with forward thinking designers Cottweiler to launch for the FW17 season. The capsule collection embodies the DNA of both brands, fusing the technical and cultural legacy of Reebok with Cottweiler’s unique vision.
Founded by Ben Cottrell and Matthew Dainty, Cottweiler is known for blurring the lines between high fashion and sportswear, receiving critical acclaim in the process. 
For FW17, the collection, COTTWEILER For REEBOK, combines highly technical fabrics to create timeless yet progressive pieces that signify a move into the next era of sportswear, in which design and function are both given equal importance. 
-- Pitti Immagine Uomo

 

 

Design

JWF Backpack: Outdoor

photo: Dana Ramler Design

photo: Dana Ramler Design

Over the past couple of months, I have been sharing photos of the JWF Backpack, my latest project for Reebok. I'm excited to finally share the final set of photos with you from this season. This is the JWF Outdoor, designed to hook with the Reebok Classics Phase II.

The bag features durable ripstop fabric, reflective webbing, paracord zipper pulls and a bold graphic with mesh overlay. There are tons of pockets for ample storage and a padded lap top sleeve on the interior. Perfect for a little urban adventuring!

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

photo: Dana Ramler Design

Check out my portfolio page for a full run down of this project

Design

JWF Backpack: Confetti

This week I am excited to share yet another round of photos from the JWF Backpack project that I designed for Reebok. You might remember from my  last post that this backpack was designed with versatility in mind. The concept was to create one iconic backpack that could link to specific sneakers from the Reebok Classics range by changing up fabrics, trims and details. 

This is the JWF Confetti, designed to hook to the Reebok Ventilator CC for women. As the Ventilator celebrates its 25th birthday this year, we wanted to create a throwback feel to this bag and celebrate this sneaker's heritage. 

photo by Dana Ramler Design

Features include roomy side pockets, a padded laptop sleeve, a hidden phone pocket and an additional shoe bag to stash an extra pair of kicks or gear that stinks. 

photo by Dana Ramler Design

photo by Dana Ramler Design

photo by Dana Ramler Design

I will be releasing a full portfolio page for this project in the new year, but in the meantime you can find out more about this project here and here. Happy holidays!

Design

JWF Backpack: more photos!

photo by Dana Ramler Design

Last month, I shared some photos of my latest work for Reebok. The JWF Backpack was designed to hook with sneakers from the Reebok Classics range. This classic, iconic silhouette with universal features is able to adapt to the very different personalities of selected footwear by changing up fabrics, details and trims.

This is the Sophisticated Tech version, designed to pair with the Reebok Ventilator Adapt ST. The neoprene style interlock with a hexagon texture references the Heaxalite cushion technology that these kicks are famous for. The reflective heat transfer branding is a reference to the discreet reflective upper that keeps you visible at night. Coated zippers and shrink-wrapped pullers amplify the sleek bonded details from the sneaker. 

photo by Dana Ramler Design

Other features include:

  • internal webbing loops with a carabiner for usable storage
  • ballistic nylon base fabric for durability
  • side pockets for accessible storage you can access on the go
  • hidden phone pocket on the back panel
  • shoe bag included for separated stashing of gear that stinks 

A full portfolio page complete with the other three backpacks is in the works, so make sure to check back again soon.

photo by Dana Ramler Design

Design

New Designs for Reebok Classics

I am excited to finally share some of the work I have been doing for Reebok! The JWF Backpack was designed to hook to specific footwear from the Reebok Classics range. The challenge was to create the iconic lifestyle backpack that could use variations in color, trim, fabrications and details to link to a key selection of seasonal footwear.

Photography: Dana Ramler Design

The project began with five versions, each of which has its own distinct personality. A full portfolio page will be coming soon, but for now I wanted to share some images of my favorite: the JW Luxe. This bag, along with the others in this pack, can be found online in many countries, including Canada.

Photography: Dana Ramler Design

Photography: Dana Ramler Design

Photography: Dana Ramler Design

Check back again soon for more photos!

Wayfaring Bag (aka Festival Bag) repeated a second year

Festival Bag (aka Wayfaring Bag) Summer 2013 | Image by Bright Photo

Festival Bag (aka Wayfaring Bag) Summer 2013 | Image by Bright Photo

I've received a few emails from people who love the lululemon Festival Bag (what I called the Wayfaring Bag) that I designed for Summer 2013 and are wondering if it will be available again so they can get their hands on one. I no longer design for lululemon, but I did see on their website today that they brought the Festival Bag back!

This is awesome news for two reasons. It means that:

  1. it was a really successful style (yay!)
  2. all you ladies who have been looking to score this bag but missed it last year are in luck! 
Still got it: two years running, this bag is chic both at festivals and on the street | left: photo by Dana Ramler Design, right: photo by lululemon athletica

Still got it: two years running, this bag is chic both at festivals and on the street | left: photo by Dana Ramler Design, right: photo by lululemon athletica

It looks like there are some great colour combos - I am especially loving the webbing on the grey one. Happy festival season!

Festival Bag 2014 | images: lululemon

Festival Bag 2014 | images: lululemon

Festival Bag 2014 | images: lululemon

Festival Bag 2014 | images: lululemon

Product photos: Wayfaring Bag at Wanderlust

Back in July, I promised a Wanderlust recap, and I'm happy to say I have some pictures of my Wayfaring Bag design in action that weekend. It was especially exciting to be using it while I attended this event because Wanderlust Festival  was the exact scenario I had in mind when I designed this bag. 

used mine the whole week I was in Whistler and, though I realize this may sound biased, I loved it. I was lugging around my yoga mat with my shoulder strap, so it was wonderful to be able to wear the bag around my waist to lighten the load. I loved the phone pocket - it's placement on the back panel of the bag meant I could feel the buzz and stay connected all weekend. It was the perfect size, and the interior pockets were perfect for stashing sunscreen, lip gloss, sunglasses and snacks. The best part? When I went through security at the Saturday night concert, the guard complimented my bag!

Here are some pics of my friend Jess rockin' the lilac bag.

 

Wanderlust ready. Just add shades and malas.

Wanderlust ready. Just add shades and malas.

Wear it around your waist when you don't want anything heavy weighing you down. 

Wear it around your waist when you don't want anything heavy weighing you down. 

Takes you from down dogs to dance parties

Takes you from down dogs to dance parties

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Phone pocket is easy-access

Phone pocket is easy-access

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